This movie depicts seed industry changes from 1996 to 2008. The gray text in the upper left displays the year, which advances as the animation is played. Each firm or subsidiary is represented as a circle, and ownership connections, whether full or partial, are represented as gray lines. Pharmaceutical/chemical companies are colored red, seed companies are colored blue, and other companies, such as biotechnology firms, are colored yellow.

During the study period the firms that eventually became the largest acquired or created joint ventures with more than two hundred firms. The entire animation shows that the pace of the acquisitions was fairly rapid in the late 1990s, slowed in the early 2000s (including a brief pause in 2003), but accelerated again in the last five years.