Organic Brand Introductions; Significant Acquisitions and Introductions

January 2008

For articles providing more detail on these graphics see:
Howard, Philip H. 2009. Organic Industry Structure. Media-N: Journal of the New Media Caucus, 5(3). [online]
Howard, Philip H. 2009. Consolidation in the North American Organic Food Processing Sector, 1997 to 2007. International Journal of Sociology of Agriculture and Food 16(1), 13-30. [PDF]



Most introductions of organic versions of well-known brands occurred after the USDA standard was implemented in October, 2002. Some, such as Dove Organic, have been developed specifically for Wal-Mart. 

PDF version of Organic Industry Structure: Top 30 Introductions



Venture capitalists currently describe organic processing as "fragmented." They are acquiring brands within the same sector (bread, meat, etc.) with plans to sell them for significant gain at a later date.

PDF version of Organic Industry Structure: Significant Acquisitions and Introductions



See also:
Organic Processing Industry Structure, Organic Distribution & Retail, Organic Farms