"Creating exciting and effective design is, in large part, about understanding the subtleties and power of color and how it can work for you--and sometimes against you" (Boyle, p. 7).
“There are no formulas, nor is there any such thing as right or wrong, correct or incorrect. A great deal of fairly helpful nonsense is written by self-appointed gurus about design, typography, color, page architecture...” (White, p. 486).
“The message and only the message is the message. Design misapplied as page decoration is not only misleading, it is destructive” (White, p. 486).
Zahorsky, “What Color is Your Business?”
Look at the colors below. Can you tell where they’ve come from? What they represent? (Click to find out.)
Xerox, “International Color Guide”
Choose one color and three countries. Compare and contrast associations with that one color across the three different countries.
Bengal, “Pink & Blue”
Why was pink considered a "masculine" color for so long?
Why do you think the pink-as-feminine, blue-as-masculine connections continue to be so strong--across products, advertisements, greeting cards, etc.?
Morton, “Taking the Color of Medications Seriously”
Look through your cupboards, medicine chest, purse, etc. Choose a medication, vitamin, or supplement. What color is it? What shape is it? Why do you think this particular color was chosen? This particular shape?
What are the reasons that Morton offers for why the color of pills matters?
Other than the two examples in the reading (i.e., Viagra and Prilosec), what is a medication you would recognize as having a “brand image” generated by its color or shape?
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