WRA 360 syllabus schedule modules miscellaneous

week 4 day 2

Ehses & Lupton, selection from Rhetorical Handbook

Find an example of a symbol or logo (like the Quaker logo on page 2) that has changed over time. Can you explain the changes? How has the symbol or logo evolved due to cultural, historical, technological, political, economic, or other changes? (Or, how has it not changed?)

How do Ehses and Lupton define rhetoric? How do they argue that rhetoric can inform graphic--and, for our purposes, document--design?

How does the image below (click for full-size and context) operate rhetorically via logos, pathos, and ethos?





dànielle nicole devoss | devossda@msu.edu