JF AAS August, 2000
Uncertainty in SSP Terms: Polar case of High Information Cost
"Fickle" technology and
*Different cognitive errors are
|1. Try to use all available
2. Use SOP's (habits learned in business or social culture.
3. Change has been so rapid that no SOP's have
|1. Errors. Partly because can't predict
2. Acts of others are
Consumer less fickle.
3. Chaos. Can't predict.
If SOP is wrong,
Future can't be represented
Don't even know names of variables.
|1. U.S. firms related by
contract but outside is
fickle consumer and new
2. Japanese Kiertsu
3. German banks loan to firms in the supply chain.
|1. U.S. loses market share to Japanese
and Germans. |
2. Working together to create an
Where is power and conflict in all this? Is it in persuasive images of the future? Tie to macro economics: What happens when actors are pessimistic about the future as in downward business cycle?
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