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What Works

 

China, Hong Kong, and Singapore topped the list of attractive emerging markets in MSU-CIBER’s study of market potential indicators last year. Tamer Cavusgil cites the expanding middle class in China and its increased spending capacity. Economies of Eastern European countries are also doing well, he notes, though rankings of most Latin American countries dropped. The study added Pakistan, Saudi Arabia, and Taiwan for the first time.

Tom Luster leads a team that documents how life is working out for the “Lost Boys of Sudan,” the young refugees (including girls) from that country’s civil war. The team explored the protective value of personal characteristics, relationships, cultural factors, and community in developing the refugees’ ability to cope with chronic adversity and trauma and adjust to their new lives. The young people still track news from Sudan and send money to help those left behind.

A dozen undergraduates in Ross Emmett’s Futures in the Global Economy research seminar studied the economic policies of eight U.S. states and four countries to determine what works to encourages high-tech entrepreneurship and what impedes it. They reviewed emerging industries, economic policy decisions, and the regulatory environment in Michigan and proposed new policies to state and business leaders.

Modern business competition is less between firms and more between supply chains, and some supply chains are more successful than others. When Tomas Hult surveyed companies to identify what knowledge they rely on, he found that the answer depended on their strategy. A strategy aimed at lowering costs to maintain a stable market, for example, relies on existing, easily accessible knowledge to use resources efficiently.

A gene in Arabidopsis appears to be what enables the common lab plant to fight the bacteria Pseudomonas syringae, which causes speck disease. Brad Day is looking for the molecular-genetic switch that turns that resistance response on and off in order to understand how that particular process works and to determine how plants in general perceive pathogens and find the appropriate action to respond to stressors.

S. Tamer Cavusgil, John W. Byington Chair in Global Marketing, Center for International Business Education and Research, 517-432-4320

R. Bradley Day, assistant professor of plant pathology, 517-353-7991

Ross Emmett, associate professor, James Madison College, 517-432-6139

Tomas Hult, professor of marketing and supply chain management, 517-353-4336

Thomas Luster, professor of family and child ecology, 517-432-3323