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Branding at Michigan State University
Branding is a promise we make to ourselves and those we serve. It becomes a code of conduct and a way of measuring how well we are doing what we say we want to do.
Branding at MSU:
- A strategic process - long term systematic programming that protects and advances MSU’s identity, image and reputation.
- A distinctive mental location.
- Defines us as different, better, special - positioning and differentiating the institution according to its heritage, as well as its contemporary relevance, contributions and promise.
- Engages ongoing interest, regard and loyalty, fostering and retaining constituents.
- The sum result of all communications tactics PLUS the experience of the brand, leveraging communications resources.
- Attracts resources to MSU.