Home    Information Graphics    Outreach    CV    Teaching    Book/Film Database

Information Graphics
Organic Industry Structure

The development of the USDA National Organic Standard in place of differing state/regional standards was widely predicted to accelerate
trends of increasing consolidation in this sector. The first draft of the standard was released in 1997; what changes in ownership and control
have since occurred?


Most acquisitions of organic processors occurred between December, 1997 when the draft USDA standard was released,
and its full implementation in October, 2002. Few companies identify these ownership ties on product labels.

PDF version of Organic Industry Structure: Top 30 Acquisitions


Most introductions of organic versions of well-known brands occurred after the USDA standard was implemented in October, 2002.
Some, such as Dove Organic, have been developed specifically for Wal-Mart. 

PDF version of Organic Industry Structure: Top 30 Introductions



Venture capitalists currently describe organic processing as "fragmented." They are acquiring brands within the same sector
 (bread, meat, etc.) with plans to sell them for significant gain at a later date.

PDF version of Organic Industry Structure: Significant Acquistions and Introductions



Most remaining independent organic processors have resisted substantial buyout offers (typically 2 times annual sales; Ben & Jerry's
was acquired by Unilever for 1.1 times annual sales). 

PDF version of Organic Industry Structure: Major Independents and Their Brands

Network Animation of Data from the 4 Charts Above


Larger, Higher-Resolution QuickTime Version: http://www.msu.edu/~howardp/OrganicIndustry.mov 

Produced in collaboration with Skye Bender-deMoll, an author of SoNIA - Social Network Image Animator.



Mass market channels accounted for 46% of all organic foods sold in the US in 2005. An increasing number of supermarkets, wholesale
clubs and distributors are introducing organic private label products, as well as chains that specialize in organic and natural foods. 

PDF version of Organic Industry Structure: Private Label Brands



Natural food chains including Whole Foods, Trader Joe's and Wild Oats sold 23% of organic food in the US in 2005.
Whole Foods has more than 80 new stores currently in development.

PDF Version of Organic Industry Structure: Retail Acquisitions and Mergers



PDF Version of Organic Industry Structure: Whole Foods and Wild Oats Locations



 Distribution, particularly of processed organic foods, is dominated by United Natural Foods and Tree of Life. In
1982 there were 28 consumer cooperative distributors. Today there are just 3.

PDF Version of Organic Industry Structure: Distributor Acquisitions and Mergers


The chart above is based on data from the Organic Trade Association. Sales of organic food have increased approximately
20% annually since 1990. The Organic Agriculture Centre notes similar trends in Canada and conservatively estimates
annual sales of at least C$1 billion in 2006.

After the USDA legally defined "organic," consolidation occurred most rapidly in the processing stage. The retail and

distribution stages were already highly concentrated by the late 1990s, although they are now experiencing the entry of
larger, mass market outlets and their supply chains.


Information Graphics - Organic Farm Concentration

Information Graphics - The Food System

Return to homepage.